SEO
Search Engine Optimization
Top 12 Google Ranking
Factors | Keyword Use Factors
SEOmoz | Google Search Engine Ranking
Factors by Rand Fishkin and Jeff Pollard
The following components relate to the use of the user's search query terms in
determining the rank of a particular page.
Keyword
Use in Title Tag
Placing the targeted search term or phrase in the title tag of the web page's
HTML header.
Keyword Use in Body Text
Using the targeted search term in the visible, HTML text of the page.
Relationship of Body Text Content to Keywords (Topic Analysis)
Topical relevance of text on the page compared to targeted keywords.
Keyword Use in H1 Tag
Creating an H1 tag with the targeted search term/phrase.
Keyword Use in Domain Name
Including the targeted term/phrase in the registered domain name, i.e.
keyword.com.
Keyword Use in Page URL
Including target terms in the webpage URL, i.e. seomoz.org/keyword-phrase.
Keyword Use in H2, H3, H(x) Tags
Placing targeted terms in the H2, H3 headline HTML tags.
Keyword Use in Alt Tags and Image Titles
Using target keywords inside alt HTML tags and img title tags.
Quality/Relevance of Links to External Sites/Pages
Do links on the page point to high quality, topically-related pages?
Frequency of Updates to Page
The number and time frame of changes made to the document over time.
Number of Trailing Slashes (/) in URL
The number of folders in a website's address.
Accuracy of Spelling & Grammar
The literal correctness of spelling and grammar as related to the language of
the document.
SEOmoz | Google Search Engine Ranking Factors by Rand Fishkin and Jeff Pollard
Web Site Optimization References
Top Search Engine Ranking Factors
- 1. Keyword Use in Title Tag
- 2. Global Link Popularity of Site
- 3. Anchor Text of Inbound Link
- 4. Link Popularity within the Site’s Internal Link Structure
- 5. Age of Site (Age at which the first visit of search engine spider
occurs to today's current date)
- 6. Topical Relevance of Inbound Links to Site
- 7. Link Popularity of Site in Topical Community
- 8. Keyword Use in Body Text
- 9. Global Link Popularity of Linking Site
- 10. Topical Relationship of Linking Page
Some general (unoffical) rules about Search Engine Optimization:
- 1. Don't over optimize your site, be natural
- 2. Don't spam the search engines, or use techniques that might be
deemed risky enough that you will loose your site completely from the
search engines
- 3. Usability is essential, think about your users, the people you
are targeting first. The search engines will adapt.
- 4. Always stay up to date, search engines change frequently,
techniques changes, business changes for better or worse. Don't assume
what worked last month will work as well this month.
- 5. Don't be overly concerned about optimizing just one particular
area of your site. See the big picture and do a complete optimization
and plan for growth.
- 6. Simple website changes can have profound changes in your search
rankings. Seek these opportunities out.
- 7. For every 1 good SEO who gets it, there are 5 who don't.
- 8. Build links as if your business depended on it.
Interesting articles on
Search engine Optimization
Google Keeps Tweaking It's Search Engine
By Saul Hansell
The Google
Page Rank is the most sought after acknowledgement for a website. A high page
rank means that your website is important and your websites content is relevant.
The clear goal is to be present in a Google search. The Google user has become
more intelligent searcher and can find what they want to find. Google offers
global searching 112 languages and has indexed tens of billions of web
Google Keeps Tweaking Its Search Engine
History of WebCrawler by Brian Pinkerton
Simplify the web experience WebCrawler
emerges 1995. Web Crawler creates a searchable index of the web which allows
searchers to query the internet database. This happens by indexing all the links
on the internet. WebCrawler knows all the links destinations for sites it
visits. WebCrawler studies the in and out going link paths of websites.
Finding-What-People-Want: Experiences-with-the-WebCrawler
History of Search Engine Optimization by
Danny Sullivan
Search Engine Watch (SEW) developed into Search Engine Design developed into
Search Engine Positioning developed into Search Engine Optimization (SEO) during
the MID 1997s.
Who-Invented-the-Term-"Search-Engine-Optimization"
What is a tall poppy among web pages?
by Glen Pringle, Lloyd Allison and
David L. Dowe
What strategy do
the search engines use in order to determine the relevance of a website?
1.
Number of times the keyword occurs in the URL.
2.
Number of times the keyword occurs in the document title.
3.
Number of words in the document title
4.
Number of times the keyword occurs in meta fields - typically keyword list and
description.
5.
Number of times keyword occurs in the first heading tag <H?>.
6.
Number of words in the first heading tag.
7.
Total number of times the keyword occurs in the document including title, meta,
etc.
8.
Length of the document.
What-Is-a-Tall-Poppy-Among-Webpages
The Anatomy of a Large-Scale Hypertextual
Web Search Engine by
Sergey Brin and Lawrence Page
Google is
designed to crawl and index the web efficiently and produce the most relevant
search results. That requires fast crawling and ultimately creates terabytes of
data. Google introduced the weighted importance of anchor text generated from a
sites inbound links. Crawling the web in search of content and links is
difficult because it involves interacting with hundreds of thousands of web
servers and various name servers which all compete for first page results.
The-Anatomy-of-a-Large-Scale-Hypertextual-Web-Search-Engine.
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