Google™ AdWords
Google™ AdWords is Google's™
online marketing and advertising platform. Google ‘Adwords’ lets businesses
target their Google listing to a very specific market, by using keywords
that relate directly to their business. The way it works is that a business or
service bids on keywords that their customers might use to search for their
product or service. When these keywords are used in a search, the business is
listed in the sponsored links column of Google’s search page. Google Adwords
system constantly seeks out search queries related to the keywords selected, and
displays them to highly targeted audiences. When a user clicks on your listing,
they will be directed immediately to your website. In this way, searchers and
providers are perfectly matched increasing customer satisfaction, web traffic
and sales.
For example, someone looking to buy an Academy snowboard in Queenstown New
Zealand will type in the following keywords – ‘New Zealand’, ‘Queenstown’,
‘Snowboard’, ‘Academy’. If your business has bid on these words, your ad will
appear in the sponsored links column of Google’s search page.
Advertisers chose their pricing system either using PPC - pay per click, or CPI
-cost per impression. Pay per click means you only pay when a user clicks on
your link and is directed to your website. Cost per impression means you pay
every time your website appears on a search. It is recommended that a
professional Advertising Web Service guide you through this process as bidding
on popular words should be closely monitored and an online marketing strategy
will ensure a high return on your investment.
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