Advertising Web Service charge a recurring monthly service fee for setting up and managing our clients Google Ad Words
pay per click advertising campaigns.
This fee does not include Google Charges. (See below)
Billing for the 14 day trial offer
| Account Set Up Fee |
FREE |
| 14 Day Trial Period |
$5 |
| Monthly Management |
$59 |
| Google Click Costs** |
Not included |
| Google Account Activation** |
Not included |
Advertising Web Service charge $5 for a 14 Day trial period. You
can unsubscribe from the service at any point during the trial period and you will
not be charged any additional fees
If you do not unsubscribe during the 14 Day trial period
our recurring $59 per month service fee will automatically be charged to the credit
card provided.
Google Click Cost Charges
Google charges are incurred when our clients ads that appear in the Google search results are clicked on.
These click costs are billed separately by Google Inc and appear as separate charges on clients Credit Card Statements.
Your daily click costs are limited to the daily budget set by you and will not exceed this dollar amount. You will be asked to set a daily budget that you wish to spend in click costs when you sign up to our service. This amount can be as little as $1 a day.
Google Activation Fee
Google charges a nominal, one-time activation
fee for Google AdWords campaigns. Account activation fees vary according to the
currency you use and the location of your billing: $5.00 USD (US Customers), €5.00
Euros (EU Customers), AUD $10.00 Australian Dollars(Australian Customers)
Frequently Asked Questions
Please find answers to some of the most popular questions that we are asked regarding our service, and how the billing works including:
How much does it cost to advertise on Google™?
How much do I need to spend? Or what budget should I start out on?
When and how does Advertising Web Service bill me?
When and how does Google™ inc. bill me?
What’s the difference between the Advertising Web Service bill and the Google™ inc. bill?
How much does it cost to advertise on Google™?
When advertising on Google™, the cost of your campaigns
really depends on you -- how much you're willing to pay and how well you know your
audience. It all boils down to knowing your own goals and applying them to your account.
There is a nominal, one-time activation fee for
advertising on Google™. After that, you pay only for clicks on your keyword-targeted
AdWords ads. You can control your costs by selecting how much you're willing to
pay per click by setting a daily budget for spending in your account.
This daily budget is set by you once you sign up with Advertising Web Service.
For example, a new advertiser paying in USD can activate their account with a daily budget of just
US$5.00, and can then choose a maximum cost-per-click (CPC) from US$0.01 - US$100.
Unfortunately Google™ does not disclose how much each phrase and word costs to bid on.
However we use a special “keyword” bidding tool that gives
us a ballpark idea of what you can expect to pay and once the account goes live
we adjust those prices accordingly to ensure that you receive
maximum exposure for the amount you wish to spend.
Daily budgets start as low as $1 up to whatever limit the advertiser is comfortable spending.
Our advice is to start a campaign with a daily budget of $5/day and see how you go.
How much do I need to spend? What budget should I start out on?
Your budget is completely up to how much you wish to spend.
We have some clients who spend $2 a day and we have one client who spends over $10,000 a day!
Because Google™ is a dynamic system you can set your own budget.
You are also free to change this amount whenever you wish.
If you find that the words you’re bidding on are working for you, you can increase your daily budget at any time.
Your initial daily budget is set based on the amount you suggested or suggest in the signup form.
Google™ will never bill you for more than your daily budget amount.
However it is important to note that if there are more
searches and possible clicks than what you have set for your daily budget, then
your ad will not be able to be displayed all the time. In other words, if the demand
for a particular phrase you are bidding on is higher than the supply in which you
are prepared to spend on advertising, Google™ cannot show your ad every time. This
is to ensure that you are never billed more than your daily budget.
However, again, it’s completely up to you. We will work with whatever budget you can assign for now.
We suggest a $5-$10 a day test, for small sites that are
unsure of how much to spend, that works out to be about $250-$300/month.
When and how does Advertising Web Service bill me?
Advertising Web Service bill every 30 days for the management of
your Google™ AdWords account. The Get on Now package costs $59 per month and is
billed every 30 days from the date you signed up.
This bill is separate to the cost of the clicks you incur
with Google™ and will appear on your credit card as a separate bill.
When and how does Google™ bill me?
Once an account manager has set your account up, Google™ will only
charge you for the clicks you've actually received. You're not billed in advance
by Google™. Google™ will bill you after 30 days, or when your reach your credit
limit, whichever comes first.
Credit Limits and Billing Cycle Explained
When you activate your Google™ account, Google™ charges you a one-time
activation fee. Following that, they will set your initial
credit limit at US$50 (or your local currency rate).
Your credit limit is raised in
increments each time your account hits its credit limit before 30 days have ended.
The initial credit limit of US$50 is first raised to US$200, then to US$350, and
then to the final limit of US$500. Each time you reach your credit limit or after
30 days, a new billing cycle begins.
Billing Cycle Example
For example, let's say you activated your account and starts accruing costs on Oct. 1:
-
On Oct. 5, you reach your initial credit limit of US$50. At that time, Google™ will
charge you for the amount accrued (which might be in slight excess of the credit
limit if you accrued costs quickly). Your credit limit is increased to US$200. A
new billing cycle begins.
-
On Oct. 25, you again reach your credit limit of US$200, triggering Google™ to charge
you for costs accrued. Google™ again raises your credit limit to US$350, and initiates
a new billing cycle.
-
On Nov. 18, you accrue more than US$350 in charges. Google™ will bill you and will
raise your credit limit to US$500.
-
Your next bill will be processed on Dec. 18 or when you exceeds the final US$500
credit limit - whichever comes first.
What’s the difference between the Advertising Web Service bill and the Google™ inc. bill?
The main difference between our bill and Google’s is that our service fee is fixed and is only $59/month.
The Advertising Web Service fee is for the creation, management and support of your account while
the Google™ inc. fee that will appear on your credit card is purely for the cost of the clicks – nothing else.
The Advertising Web Service fee will appear as Advertising Web Service on your credit card statement while the Google fee will appear as
Google inc.