10 Golden Rules for Best Practice Online Marketing by Tony Keusgen from Technology Markets, Google.

The room is packed, just another indicator of the popularity of any speaker with the word "Google" in their job title. Tony got straight into it with some interesting online marketing trends. Search query volume for "Telco products and services", this has gone up 235% since 2005. Home video queries have risen 135 % while laptop queries have increased 300% since 2005. During the presentation 11,000 queries related to mobile phones and broadband will take place, thats really amazing. As Tony says, "metrics matter", some examples of success metrics are: • Bounce rates • Time on site • Visitor Loyalty • Lead/appointments Google insights for search can teach you about seasonality and how to best optimise your site to coincide with this seasonality. Google insights can also help a business learn about product trends and search behaviour. [Insights is a great tool for giving clients a pretty graph showing why they should pick one keyword over another - Kate]

Google's 10 Golden Rules

• Advertise all saleable products • Advertise on every relevant keyword • Campaigns are constantly visible • Having a "win a click" mentality • Ensure fresh creative's and landing pages • Winning unique selling proposition - Does the user benefit? How? • Great user experience • Full tracker capability • Leverage offline activity online • Exploit media in terms of ROI: search/context based ads etc Cross Channel Impact of Search and Display by Mick O'Brien, VP of Operations, APAC, Eyeblaster Mick's discussion will concentrate on bridging the gap between display and search. These two disciplines operate completely independently of each other. Search is dominated by Google, while Display is dominated by Fairfax digital. Different teams working on each discipline often does not communicate between each other and as a result of this synergy and customers are lost. When they work together time on site and total numbers of pages viewed are lifted remarkably. Search is mostly a consumer journey where display can act as a catalyst to increase the effectiveness of the search. There are lingering effects of display particularly when brand is used. 1 in 5 search conversions is affected by display advertising. 10 cross-channel recommendations • Keep lines of communications open • Share and share alike collective work • Tag events • One landing pages • Create a path for consumers • Go beyond the last click • Maintain a unified reporting system • Don't be hasty to shift budget from display to search • View the campaign holistically • Keep it simple The rest of the talk went into Eyeblasters tools for bridging the gap between search and display, some nice elements to the tools but it became slightly like a sales pitch. This was confirmed by some less than flattering Twitter comments

Internet Marketing - Past Present Future

By Ryan Pitylak

"Believe the hype. The Internet and the World Wide Web have become the most important new communication media since television, and ones that are fundamentally reshaping contemporary understanding of sales and marketing." - Jim Sterne. During the last part of the 1990s, the Internet boom saw all kinds of brand new companies that were developing services and products that literally capitalized on the Internet's potential.

Unfortunately, the push-to-market often resulted in very poor planning and many business models failed to include realistic and profitable business objectives. When the year 2000 ended, many of the above mentioned companies closed their doors. After this black period, the surviving and the new opened companies realized that the web-based strategies and techniques must be taken into consideration just like any other classic marketing tools.

In the future, websites will be more personalized, as they will cater to consumers and niche markets. Internet marketing through audio newsletters will probably become a more accessible tool for targeted audiences. Other predictions made by experts regarding the future of Internet Marketing are:

• 50% of experts affirm that anonymous, free, music file sharing on P2P (peer-to-peer) networks will still be easy to perform a decade from now

• 59 % of experts agreed with a prediction that more and more business and government surveillance will occur as computing devices proliferate and become embedded in appliances, phones, clothes and cars

• 56% of experts agreed that as telecommuting and home-schooling expand, the boundary between leisure and work will reduce and family dynamics will change due to this reason

• 57% of experts agreed that virtual classes will become more widespread in formal education and that students might, at least occasionally, be grouped with others who share their interests and skills, rather than by age

All things considered, Internet Marketing is one of the most important aspects of the Internet world and many people are considering that this domain will have a very long future, along with the Internet. All website owners will have to take into consideration at least one Internet Marketing technique.

Razvan Marian Jr. is the owner of www.wildduckhuntinginfo.com where you will find interesting duck hunting info and duck hunting tips that may prove to be very useful.

Article Source: http://EzineArticles.com/?expert=Ryan_Pitylak
http://EzineArticles.com/?Internet-Marketing---Past-Present-Future&id=1082872

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Google Docs - An Essential Blogging Tool?

By Tony Bedford

In managing my blog one of the tools I rely on is Google Docs. In this article I provide an introduction to Google Docs and explain its advantages to those running an blog.

What is Google Docs?

Google Docs is best summarized as a completely web-based, simplified, free version of Microsoft Office. It provides basic functionality such as word-processing, spreadsheets and presentations. The fact that it is an online service gives it a number of advantages, but there are also one or two disadvantages you need to be aware of.

Web-based service

The fact that Google Docs is an online service has a great advantage, you can work on a document from anywhere you have Internet access and a browser. This is more convenient than it sounds. For example, I have several computers and, using OpenOffice, I might create a Word-compatible document on, say, my desktop computer. If I am then on the road I don't have access to that document from my laptop as the document might still be on my desktop computer's hard-drive.

There are ways to transfer between computers, and one technique I used in the past was to email the document to Hotmail. This ensured that I could access the document from any of my computers and it was backed-up by Microsoft. This wasn't convenient though as I ended up having several versions of the document on different computers and keeping track of the current version proved difficult. Google Docs solves this problem as all the documents you create are hosted by Google. You can access your documents from any computer that has a browser and Internet access.

Summary

I would say I am addicted to Google Docs and find it to be an essential part of running my blog - it is one of the main reasons I use Blogger. It is convenient, easy to use and being able to store your documents (and publish them) on the web is a huge advantage. I no longer have to transfer documents between computers or worry about issues such as versioning. It is very easy to be able to export the documents to a local file, such as a PDF. So far, I have found Google Docs to be invaluable.

Google Docs can be found at http://docs.google.com

Tony Bedford first started blogging in March 2000. Tony currently maintains a free guide to more profitable blogging at http://the-business-of-blogging.blogspot.com

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Entrepreneurs - Why Use Free Tools To Grow Your Business? (Hint - Its Not What You Think)

by Tonya R. Taylor

To help you "Fake It Until You Make It", entrepreneurs and small business owners need to consider two critical objectives: the ability to act big on a small budget and look like a high quality-professional.

In order to accomplish these objectives you need to assess how technology can help you. If you're seriously interested in succeeding, answer these questions:

1. What tools will propel my business to the next level?

2. What tools are needed to run my business?

3. What tasks can be automated?

4. What tools will save time and increase efficiency?

5. What training is needed?

6. What tools will enhance customer relations?

7. What tools will enhance partnership relations?

8. What tools will enhance employee relations?

9. What tools are needed for data security?

10. What tools will make the business more competitive?

Before making a technology purchase, growing companies must consider the return on investment. Unfortunately, some benefits might not be tangible or cash may not be available to justify a purchase.

Since, you don't risk a cent, now is the time to make technology your BFF (Best Friend Forever). Take advantage of FREE technology tools, not just because they are FREE but to defy the odds, out perform competitors, increase revenue and propel your small business to the next level.

"101 Free Tools to Grow Your Business" (http://www.101freetools.com) is a handy FREE reference guide for small business owners who don't want to waste MONEY. You'll get the tools YOU need to power up your business fast! If you want to solve tomorrow's technology needs today visit http://www.101FREETools.com to get your FREE copy of this special report.

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