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Frantz Group, Inc., The

An integrated marketing consulting company focused on helping leverage sales and marketing efforts.
www.thefrantzgroup.com/

Direct Marketing Insights

Catalog business consultants to help in direct mail marketing and direct marketing consulting. DMI specializes as direct mail consultants, direct marketing consultants, mail order and direct response consultants.
www.dminsights.com/

First Impressions Marketing

Provides in-school marketing services, primarily through its Schools Sampling Bag Programmes, PrimeTime magazine for children and parents, and targeted market research.
www.fim.uk.com/

Andy Owen & Associates

Direct marketing agency covering UK and Dubai. Also database marketing, advertising, advice on loyalty schemes and copywriting agency
www.andyowen.co.uk/

Target and Response, Inc.

Performance-based direct response agency specializing in lead generation advertising through radio and the internet.
www.target-response.com/

Outsource Marketing

Develops and directs rapid response marketing teams to help businesses seize opportunities.
om-online.com/

DDM Direct

Provides advertising, marketing, fundraising, database management, printing and mailing services to non-profit and religious organizations, specializing in Christian and Catholic mailings for fundraising, development, publications and product sales. They also provide business to business services such as laser printing, invoice rendering and direct mail marketing.
www.ddmdirect.com/

Creative Marketing and Research

Provides innovative marketing support services to companies selling into a business to business environment.
www.creativemarketing.co.uk/

SHC Direct, LLC

A consumer-marketing agency, delivering performance based strategies.
www.shcdirect.com/

Direct Marketing Center

Offering free direct marketing information, as well as services to help create a web site, get your project or mail piece off the ground (and into the mail or internet), create mail packages and have a full service in house list brokerage department that will put it all together at no additional cost.
www.directmarketingcenter.net/

Download Music Safely Onto Your Zune


By Tony Connor

Don't download rubbish onto your Zune! You need to ensure that the music you download onto your PC and MP3 player, such as a Zune, doesn't have any viruses or spyware that will affect your system. It'll really annoy you and potentially make you open to identity theft or worse.

Here are some of the problems you might face if you're not careful.

1. Spyware is almost always included in free MP3 software. It gathers information from you PC and can record what you type.

2. Adware is also prevalent in these software programs. This means your PC is open to unwanted pop-ups and other intrusive advertising.

3. A lot of these programs include pornography and can redirect you to a porn site.

4. Some of the free networks have spoof files. This is where the file is actually the same 10 seconds over and over for instance.

So when you are looking to download music and other media files onto your Zune you need to choose the best site. There are lots to choose from but only a few offer protection from spyware and adware, technical support specifically for your Zune, 24/7 access and a large quality library to choose from.

There are two main types of site that are safe.

There are the pay per download sites, such as Zune Marketplace and Amazon Unbox, that have a huge selection of music and videos. The songs are typically 99c each to download and you can be sure that they are of high quality.

Then there are the membership sites that offer unlimited downloads for your Zune for a one off payment. This payment means you can download as much as you want for life and typically cost between $30 and $50. If you know you are going to download a lot of files then these sites are for you.

Things have come a long way since the early days of Napster with it's illegal downloads and you can now be sure of a quality, legal service.

Make sure you look out for free trials or money-back guarantees and enjoy!

If you want the best value for money in terms of downloads, you can find a list of the top Zune download sites at Zune Download Sites or Zune Download Sites Guide.

A3

How To Achieve Pagerank 5 For Your Website For Free


by Jazz Lai

There are many small business owners doing ecommerce online who are struggling, trying to increase their top page rank ratings. This is very time consuming and expensive. A lot of ecommerce businesses do not have a budget to allow them to take advantage of link buying, or other endeavors to increase the page rank ratings they need to make the money the big guns do.

How do you build a website for PR0 to PR2?

Here are some helpful hints that will work for you to get a top page rank on Google.

Get a private domain name. This is essential in this business. Be online for a few months. Make sure you change your content regularly, at least once a week. Have at least fifty inbound links that work.

This next step is tricky but not difficult. Have between 50 to 100 plus articles on your site. Submit your website to all of the necessary directories. Begin to link your website in the forums. Become a member of Google's PayPerClick Program. Google will welcome you with open arms. You invest twenty dollars to join Google's PPC program once. Done correctly, you will get back this small investment within a few short months.

It is a wonderful idea to make friends with Google. It is the number one search engine right now. Google's index spiders search the internet, finding sites to rank them against relevance. This takes some time for the spiders to do their job, sometimes up to several months, so have patience because it will take a few months for your site to get indexed.

A page rank of 5 can be reached by generating at least 10,000 links. This sounds daunting but it is not impossible. When you have 200 pages of content with each page having thirty or more links to other pages, those inside links will generate 6,000. Google's spiders will count the links inside the site because the size of your website is just as important as the links inside of it. This is especially valid when all of your website's content is alike.

This method will work for you, but you will have to be patient and allow some time to pass. Give it a few months, then begin checking at Google to see where your page rank is. From here, you will have a good idea in a few weeks if it is moving up, or down in page rank. If it is moving down, then you need to tweak your site, or adjust the keywords and keyword phrases.

Jaz Lai is an internet network marketing prospecting expert expert. Download your free white paper and audio on how to use the internet to Double or Triple your organization within the next 30 days. Available for the next 24 hours only, click below for instant access:

http://www.HowToNetworkMarketing.com

R3

The Importance of Market Research


By Justin Kander

Marketing is a versatile, competitive world, and when developing your marketing plan, odds are you will not get it right the first time. You need time to learn about the demographics, geography, and psycho graphics of your customers before your marketing can really be effective. That is why it is important to not stick with your first plan, as you will need to change it frequently for one reason or another.

A good phrase to live by in marketing is, "Learn from your mistakes." Sometimes testing happens naturally. Some of your marketing campaigns will fail, but instead of getting discouraged, analyze what went wrong. Maybe you advertised through the wrong medium, or to the wrong demographic. Collect all the mistakes you have made and really look at them; do not try to forget or ignore them, you have to face your mistakes if you want to be successful.

If you hate making mistakes and want to get it right the first time, there is a way, and that is market research. However, full on market research is incredibly expensive and small businesses cannot afford it, but light end market research is possible. Basically, you just have to look at the demographic of your competitors and make that your demographic. It's not that easy, though. Demographics may vary between businesses of the same nature, and that is where testing comes in. You need to test if that demographic works for you, and if it does not, you need to test another demographic.

You should not spend a lot of money on market tests. The purpose, after all, is to find the medium and demographic through which you should advertise or market. For example, if you have a website, you might want to try out banner advertising. Don't spend a lot of money at first, only spend a little and see the ROI. If the conversion is good, you know you will want to keep advertising through that medium. Executing so many marketing tests is time-consuming and costly, but it all pays off when you finally develop an effective, recyclable marketing campaign.

Justin Kander works with http://www.getprocash.com to give people tons of ways to make money online.

A7

Pay Per Clicks


By Chad Sandifer

There are many advertising options out there for small and large businesses alike. A new phenomenon that has recently hit the scene is the use of sponsored link searches for advertising needs. Are sponsored links really the best way to allocate valuable advertising dollars?

A re occurring complaint I hear from many of my customers is that sponsored links are not developing the return on investment they desire. There are several key reasons to why this may be occurring. Sponsored links, or pay per click advertising, are links on the right hand side of most search engines. These links, historically, are only used by approximately 30% of the online search market. By using only sponsored links in your online marketing campaign, you have essentially cut out 70% of the market that may be searching for your business. Further, did you know that there is a constant bidding war on the sponsored side of the page? Business are having to spend valuable working time managing their sponsored link page to make sure the are staying on the first page, while not breaking the bank. Because most consumers don't search past the first page of search engines, it is a constant war to "out bid" your competitors and stay in those valuable spots. But what is to keep your competitors from clicking your links and costing you tons of money and headaches? Thankfully, Google (among others) have allowed you to set certain limits on the amount of money you wish to spend monthly on sponsored link searches. While pay per click ads may get you some form of business, I do not believe they are the end all in online marketing. It is important to recognize several key factors when thinking about investing in pay per clicks.

1) How can I minimize "fraudulent" clicks by my competitors

2) Are their other online options, for around the same cost, which can give me a better return on investment? and

3) Am I willing to cut our 70% of the search market by spending money on sponsored links?

For some businesses, pay per clicks work. I am not advocating that they don't. The law of "big numbers" may come into play here where if you do something long enough, the average return will be worth the investment. I have found other advertising mediums that allow my customers a better, more stable, return on their investment. Diversity is the key to the marketing game and in order to advertise to all corners of a market, it is necessary to weigh your options and decide if you have the time, and money, to play the "big numbers" game.

Chad Sandifer
http://www.tenlist.com

R7
Google
 

Business Portal News

New Toolbar PageRanks coming
Hey folks, I wanted to let you know that new toolbar PageRank values should become visible over the next few days. I’m expecting that also in the next few days that we’ll be expiring some older penalties on websites.

Get your search fix with two videos
I was going to wait until part 2 was posted, but I’ll point people to part 1 now. The video from the SMX Advanced keynote is now live, so you can watch the first 25 minutes of questions and answers. Read the intro here, or just watch the video: And Juliane Stiller from Google’s German Webmaster [...]

Idea for an Android/iPhone app: Call Me a Cab
I still like my last start-up idea about converting MP3 music collections to be legal and cleaning up mangled/ugly filenames. As Amazon and others start to sell MP3s, a startup could easily offer some interesting services. For example, I just saw that a new product called TuneUp will clean up your filenames, metadata, and cover [...]

What are the best iPhone applications?
Here are some of the applications that I’m trying out right now: What applications do you like on the iPhone 3G?

Generic Toolbar Indexing Debunk Post
Sometimes people think that the Google Toolbar led to Google indexing a page. Here’s a recent such story, for example, which speculates how urls with the substring “mms2legacy” got indexed. Here’s where I started to disagree: The reason for this [supposedly unlisted urls getting crawled --Matt], explained Ken Simpson, CEO of anti-spam company MailChannels, is that [...]

Google News

Selectabase Reports UK Small Firms Looking to Direct Marketing to ... - PR-USA.net (press release)

Selectabase Reports UK Small Firms Looking to Direct Marketing to ...
PR-USA.net (press release), Bulgaria - 11 hours ago
(PRWEB) July 23, 2008 -- One of the UK's leading independent direct marketing list companies has seen a recent increase in enquiries from companies looking ...

Customer magazines a big hit in direct marketing - Data quality news

Customer magazines a big hit in direct marketing
Data quality news, UK - 6 hours ago
Direct marketers have been advised that customer magazines may be the most effective way of reaching an audience. A new report suggests that the magazines ...

InsWeb Reports Second Quarter 2008 Results - CNNMoney.com

WELT ONLINE

InsWeb Reports Second Quarter 2008 Results
CNNMoney.com - 3 hours ago
... Total revenues 8809 8129 21841 16239 Operating expenses: Direct marketing 6238 4597 15543 9125 Sales and marketing 1433 1327 2728 2805 Technology 811 ...
ITT Educational Services, Inc. Reports Results for the 2008 Second ... Earthtimes (press release)
Transcat Reports 10.3% Revenue Growth in First Quarter of Fiscal 2009 MarketWatch
Baidu Announces Second Quarter 2008 Results PR Newswire (press release)
MSN Money - MarketWatch
all 933 news articles

Direct Mail Tries to Go Green. No, Really. - New York Times

Direct Mail Tries to Go Green. No, Really.
New York Times, United States - Jul 22, 2008
A Postal Service scale encouraging direct-mail marketers to adopt environmentally friendly practices. So a group of direct-marketing companies, ...

Innovyx Appoints Julie Woodward Vice President, Client Services - MarketWatch

Innovyx Appoints Julie Woodward Vice President, Client Services
MarketWatch - 6 hours ago
These solutions enable business professionals to create, deliver and analyze direct marketing campaigns and customer communications programs. ...

Yahoo Search Engine News

Wall Street tumbles, led by financials (Reuters)

The sun lights the exterior of the New York Stock Exchange, as people walk past on the shadowed street, July 16, 2008. (Chip East/Reuters)Reuters - Stocks tumbled more than 2 percent on Thursday after a report showing yet another drop in U.S. home sales prompted investors to take profits in financial shares, which had rallied over the past week.



Microsoft CEO backs Web spending, "done" with Yahoo (Reuters)

Microsoft Chief Executive Officer Steve Ballmer speaks during the launch ceremony of Microsoft's new research and development centre in Herzliya near Tel Aviv May 21, 2008. Ballmer on Thursday defended the company's need to make steep investments in its Internet business in order to compete with Google Inc and said such moves could boost its value in time. (Gil Cohen Magen/Reuters)Reuters - Chief Executive Steve Ballmer on Thursday defended Microsoft Corp's need to make heavy investments in its Internet businesses but said the company was "done," for now, with pursuing Yahoo Inc .



Wachovia CFO Wurtz to leave (Reuters)
Reuters - Wachovia Corp , which posted a record $8.86 billion second-quarter loss Tuesday, said Chief Financial Officer Thomas Wurtz will resign from the fourth-largest U.S. bank after a successor is named.

Home sales at 10-year low, jobless claims jump (Reuters)

A newly built home sits vacant with a 'for sale' sign in front, in the Courtland Ridge development in Alpine, Utah, March 26, 2008. (George Frey/Reuters)Reuters - Jobless claims jumped and the pace of existing home sales tumbled to a 10-year low as slowing growth hit hiring and a glut of unsold houses weighed on real estate, data released on Thursday showed.



Morgan Stanley aggressively recruiting brokers (Reuters)

People walk past the world headquarters for Morgan Stanley  and  Co. Incorporated in New York in this May 19, 2008 file photo. (Lucas Jackson/Reuters)Reuters - Morgan Stanley said on Thursday it is poaching brokers from Merrill Lynch and other rivals, accelerating the expansion of its global wealth management business during a period of turbulence on Wall Street.



NY Times Business

Congressional Blacks Split Over Menthol Cigarettes
A rift has opened in the 43-member caucus over a menthol provision in legislation that would enable the Food and Drug Administration to regulate tobacco.


Ford Posts Loss of $8.7 Billion
The automaker, stunned by abysmal sales of its most profitable vehicles and a sudden shift in consumers’ tastes, suffered its worst quarter ever.


Stocks Drop Sharply; Banks Lead Decline
Widespread fear about the financial sector brought an end to a stock rally, sending the Dow Jones industrials down 283 points.


Regulators Say Company Manipulated Oil Market
A Dutch company is accused of making about $1 million in illegal profits by manipulating oil prices last year.


New York Sues UBS for Securities Fraud
New York attorney general Andrew Cuomo announced a case against Swiss banking giant UBS over its conduct in the auction-rate securities market.


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