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SEO, the HTML Source Code and Competition


By Ricci Mathew

You have a business, and ever since you started the SEO campaign, business has been good and most of your business enquiries have been coming via your website. You are getting professional SEO support and an ongoing SEO program takes care of all your SEO work.They have optimized your website and now it attracts a fairly good quantity of relevant incoming traffic which has been resulting in good business enquiries and sales. Now, suppose you have other competitors for your business in your region and would like to know if your competitors also have an SEO campaign going on with their website. As you are ignorant on this issue it has been making you anxious. They have always been your stiff competitors so you can't just call them up and ask about it! So what do you do?

Ok, if you want to find out about your competitors are also optimizing their website it is a very simple process to find it out. It is not necessary for you to send some one out to spy on your competitors to get this information because it will only take you a few minutes to find out and confirm this information online. All you need to do is just go to your competitor's website and check on its HTML source Code!

This is how one should go about it. Go to the concerned web site's homepage on the browser and click on "view" and choose "source" and the HTML source code page opens up. If you are using Internet Explorer 2.x, right-click on the web page, and then click View Source. To view the HTML source code for a web page that contains frames, right- click the web page in a frame, and then choose "view source". Looking at this page you will be able to get the required information.

On this HTML source code page, just see if there are main keywords in the header tags KEYWORDS , the title tags KEYWORDS , and in the image alt tags KEYWORDS . These are always located near the top of the source code. Also if the content on the webpage has been optimized for the search engines, you will find that the text on the web page contains a minimal repeated use of the keyword. These clues are more than enough to confirm the fact that your competitor is also smart enough to have gone for website optimization. (Now you have another new area of competition and must outsmart him)

The author of this article is Ricci Mathew of Outsource Strategies International (OSI), a US based company that offers services in Search Engine Optimization, SEM, PPC advertising for clients across the US.

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Alexa Traffic Rank - Improve Your Low Ranking


by Tim Predaina

Informing Alexa Of All Website Visitors

I wanted Alexa to know about "ALL" visitors my traffic exchange website was receiving, not just traffic from their toolbar users. I wanted them to know not because I support them, but because so many other users did. Users that were apparently unaware of the traffic-ranking prejudice. I accomplished this by installing the Alexa traffic rank banner on all of the pages within my website.


Free Advertising

The Alexa traffic rank banner is a free advertisment for them. Adding their banner to your site is a small price to pay for the increase in traffic rank. They offer several types of banners in different sizes, so it should be easy to one that fits your pages.

Since installing the code on January 15, 2007, the traffic rank for checks4free.com had improved by over 4.5 million within 15 days. That does not mean there was that much traffic. It means that the website had moved up the list from the number 6 million spot to approximately the 1 million spot.

You can view the Alexa traffic rank for the Checks4Free Traffic Exchange using this URL: http://www.alexa.com/data/details/traffic_details?url=checks4free.com.

Conclusion

If your website has a low Alexa traffic rank, I hope the suggestion in this article will help you to improve your ranking as well. The help file on the Alexa website talks about the biased ranking. However, to the millions of users that base an opinion about a website using the Alexa traffic rank, numbers speak louder than words. Your only other option is to hope that more Alexa toolbar users visit your website.

Tim Predaina is with Checks 4 Free, a free manual traffic exchange - http://www.checks4free.com - that delivers real visitors to your websites. Visit: http://copywriting.predaina.com for information about writing articles for content to build traffic.

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How To Achieve Pagerank 5 For Your Website For Free


by Jazz Lai

There are many small business owners doing ecommerce online who are struggling, trying to increase their top page rank ratings. This is very time consuming and expensive. A lot of ecommerce businesses do not have a budget to allow them to take advantage of link buying, or other endeavors to increase the page rank ratings they need to make the money the big guns do.

How do you build a website for PR0 to PR2?

Here are some helpful hints that will work for you to get a top page rank on Google.

Get a private domain name. This is essential in this business. Be online for a few months. Make sure you change your content regularly, at least once a week. Have at least fifty inbound links that work.

This next step is tricky but not difficult. Have between 50 to 100 plus articles on your site. Submit your website to all of the necessary directories. Begin to link your website in the forums. Become a member of Google's PayPerClick Program. Google will welcome you with open arms. You invest twenty dollars to join Google's PPC program once. Done correctly, you will get back this small investment within a few short months.

It is a wonderful idea to make friends with Google. It is the number one search engine right now. Google's index spiders search the internet, finding sites to rank them against relevance. This takes some time for the spiders to do their job, sometimes up to several months, so have patience because it will take a few months for your site to get indexed.

A page rank of 5 can be reached by generating at least 10,000 links. This sounds daunting but it is not impossible. When you have 200 pages of content with each page having thirty or more links to other pages, those inside links will generate 6,000. Google's spiders will count the links inside the site because the size of your website is just as important as the links inside of it. This is especially valid when all of your website's content is alike.

This method will work for you, but you will have to be patient and allow some time to pass. Give it a few months, then begin checking at Google to see where your page rank is. From here, you will have a good idea in a few weeks if it is moving up, or down in page rank. If it is moving down, then you need to tweak your site, or adjust the keywords and keyword phrases.

Jaz Lai is an internet network marketing prospecting expert expert. Download your free white paper and audio on how to use the internet to Double or Triple your organization within the next 30 days. Available for the next 24 hours only, click below for instant access:

http://www.HowToNetworkMarketing.com

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Google
 

NY Times Business

Holiday Sales Were Dismal, New Data Confirms
The nation’s retail chains confirmed Thursday that they suffered one of the worst holiday seasons in decades.


Stocks Slip After Retail Sales Data
Leftover gloom from the holidays dragged down stock markets a day after suffering heavy losses.


Obama Presses for Action on the Economy
A recession could last for years unless a stimulus plan is passed, Barack Obama said in a speech on Thursday.


News Analysis: A Crisis Trumps Constraint
Economists and politicians across the political spectrum say Congress should spend whatever it takes to rescue the economy.


For Pittsburgh, There’s Life After Steel
The city’s reinvented economy, driven by health care and education, is proving resistant to downturns.


Yahoo Search Engine News

Stocks flat as stimulus hopes offset Wal-Mart (Reuters)

Traders work on the floor of the New York Stock Exchange January 8, 2009. (Brendan McDermid/Reuters)Reuters - Stocks were little changed on Thursday as investors took bleak signs of more deterioration in consumer spending as likely to spur Washington to approve a stimulus plan quickly to jolt the economy out of recession.



Jobless rolls at 26-year high, retail sales weak (Reuters)

A recruiter holds an application form at a job fair organized by the New Hampshire Employment Security agency in Salem, New Hampshire December 17, 2008. (Brian Snyder/Reuters)Reuters - Unemployment benefit rolls swelled to a 26-year high in the last week of December, data showed on Thursday, while retailers, including market leader Wal-Mart, reported poor sales as the year-long economic slump deepened.



Companies face $409 billion pension deficit: study (Reuters)

A Wall Street subway stop sign is seen in New York in this October 10, 2008 file photo. Volatile markets have saddled U.S. companies with a $409 billion deficit on pension plans, reversing a $60 billion surplus a year earlier, and will cut into earnings in 2009, consulting firm Mercer said. (Shannon Stapleton/Reuters)Reuters - Volatile markets have saddled U.S. companies with a $409 billion deficit on pension plans, reversing a $60 billion surplus a year earlier, and will cut into earnings in 2009, consulting firm Mercer said.



Citi mulls endorsing bankruptcy reform: sources (Reuters)

People taking the Long Island Foreclosure Tour arrive at a foreclosed home for sale in New Hyde Park, New York in this May 17, 2008 file photo. Citigroup could soon agree to principles that would let troubled borrowers save their homes through bankruptcy, sources familiar with the talks said on Thursday, while industry groups are easing their opposition to the plan. (Shannon Stapleton/Reuters)Reuters - Citigroup Inc could soon agree to principles that would let troubled borrowers save their homes through bankruptcy, sources familiar with the talks said on Thursday, while industry groups are easing their opposition to the plan.



Satyam in crisis as India vows to end company fraud (Reuters)

A man looks at a large screen displaying India's benchmark share index on the facade of the Bombay Stock Exchange building in Mumbai, January 7, 2009. (Punit Paranjpe/Reuters)Reuters - India's Satyam Computer faces a crisis of "unimaginable proportions," its interim chief executive said a day after the chairman revealed profits had been falsely inflated for years.



Google News

US Stocks Drop on Retail Forecasts; Wal-Mart, Macy’s Slump - Bloomberg

Globe and Mail

US Stocks Drop on Retail Forecasts; Wal-Mart, Macy’s Slump
Bloomberg - 2 hours ago
8 (Bloomberg) -- US stocks slid for a second day after retailers from Wal-Mart Stores Inc. to Macy’s Inc. said profit will trail forecasts as the recession ...
Holiday Sales Were Dismal, New Retail Data Confirms New York Times
Retail Roundup: Borders Names New CEO, Goody’s To Liquidate, More BNET
Wal-Mart’s Fourth-Quarter Earnings Will Miss Forecast Bloomberg
Bloomberg - Bloomberg
all 1,333 news articles

Lebanon Fires Rockets into Israel’s North - New York Times

ABC News

Lebanon Fires Rockets into Israel’s North
New York Times, United States - 10 hours ago
More Photos > By STEVEN ERLANGER JERUSALEM — Israel’s conflict with Hamas and Gaza threatened to broaden on Thursday as a small number of rockets were fired ...
Video: Rockets hit northern Israel RussiaToday
As Israel mulls options in Gaza, rockets hit country’s North Jewish Telegraphic Agency
2nd Front? Rockets land in Israel’s north Boston Herald
Xinhua - Jewish Telegraphic Agency
all 32,447 news articles

CES Interview: Microsoft’s Steve Ballmer - New York Times

Telegraph.co.uk

CES Interview: Microsoft’s Steve Ballmer
New York Times, United States - 12 hours ago
By Saul Hansell This is the first year that Steve Ballmer, Microsoft’s chief executive, will address the Consumer Electronics Show in Las Vegas. ...
Microsoft`s Steve Ballmer Talks Windows 7, Windows Live at CES eWeek
CES: Live Blogging Microsoft CEO Ballmer’s Keynote Barron's Blogs
CES 2009: Summing up Ballmer’s first keynote [day 2] ZDNet Blogs
Las Vegas Sun - IT Business Edge
all 983 news articles

Obama Must Tackle Fannie, Freddie’s Ambiguous Federal Backing - Bloomberg

AFP

Obama Must Tackle Fannie, Freddie’s Ambiguous Federal Backing
Bloomberg - 11 hours ago
Paulson, in one of his last public addresses before leaving office, joined Federal Reserve Chairman Ben S. Bernanke in stating a need for a permanent ...
Paulson’s Endgame For Fannie and Freddie istockAnalyst.com (press release)
US Banks Offer Mortgages Below 5% After Fed Action Bloomberg
all 731 news articles

Canada’s Dollar Gains as US Greenback Falls on Jobs Data - Bloomberg

Canada’s Dollar Gains as US Greenback Falls on Jobs Data
Bloomberg - 1 hour ago
8 (Bloomberg) -- Canada’s dollar gained as its US counterpart weakened against several major currencies on a report showing the number of Americans ...
Canada’s Dollar Falls For a Second Day as Risk Appetite Wanes Bloomberg
Canada’s Dollar Gains For Fourth Day as US Companies Cut Jobs Bloomberg
all 3 news articles

NY Times Business

Holiday Sales Were Dismal, New Data Confirms
The nation’s retail chains confirmed Thursday that they suffered one of the worst holiday seasons in decades.


Stocks Slip After Retail Sales Data
Leftover gloom from the holidays dragged down stock markets a day after suffering heavy losses.


Obama Presses for Action on the Economy
A recession could last for years unless a stimulus plan is passed, Barack Obama said in a speech on Thursday.


News Analysis: A Crisis Trumps Constraint
Economists and politicians across the political spectrum say Congress should spend whatever it takes to rescue the economy.


For Pittsburgh, There’s Life After Steel
The city’s reinvented economy, driven by health care and education, is proving resistant to downturns.


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